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Home / Archives for Writing

Writing

How Writing a Book Will Add Value as a Small Business Owner

Jan 14, 2014 By Amanda L. Barbara

By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.

Filed Under: Marketing Innovations Tagged With: Amanda Barbara, Books, Branding, Influencers, Marketing, Writing

Will Your Prospects Read a 10-Page Sales Pitch?

Jan 10, 2014 By Ryan Healy

If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.

Filed Under: Sales Activities Tagged With: Learning, Marketing, Ryan Healy, Sales Strategies, Writing

One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features

Dec 3, 2013 By Killer Startups

From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.

Filed Under: Marketing Your New Business Tagged With: Advertising, Killer Startups, Marketing, Website, Writing

How to Write with Authority

Nov 11, 2013 By Ryan Healy

Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority.

Filed Under: Communication Tagged With: Content Marketing, Leadership, Ryan Healy, Writing

Elements of a Successful Value Proposition Strategy

Oct 17, 2013 By Angel Naya

In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.

Filed Under: Creating a Plan Tagged With: Angel Naya, Elevator Pitch, Marketing Strategy, Planning, Value Proposition, Writing

What is Hype?

Sep 25, 2013 By Ryan Healy

Lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Ryan Healy, Sales Strategies, Writing

Write Press Releases to Find Business

Sep 10, 2013 By Deb Bixler

Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.

Filed Under: Advertising and Lead Generation Tagged With: Customer Acquisition, Deb Bixler, Press Releases, Public Relations, Writing

3 Easy Ways to Start Writing an Ad

Aug 27, 2013 By Ryan Healy

When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Ryan Healy, Writing

Why Good Writing Matters, and 4 Ways to Teach It To Your Team

Aug 2, 2013 By Under30CEO

In a time of emoticons, abbreviations, and 140 character-count replies, a three-paragraph email is the equivalent of “War and Peace.” But communication is a vital part of office life, whether you’re a lab technician sharing results or a human resources staffer announcing a new wellness program.

Filed Under: Communication Tagged With: Clarity, Communication, Hiring, Learning, Under30CEO, Writing

7 Reasons Why Your Digital Content May Be Turning People Away

Jul 29, 2013 By Elaine Fogel

With all that technology offers, it’s easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let’s look at some of the reasons why your content may be turning people away.

Filed Under: Marketing Innovations Tagged With: Content Marketing, Design, Elaine Fogel, Marketing, Writing

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