6 Important Tips for Creating a Great Native Video Ad

Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms.  But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad: 1.…

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5 Critical Components of a Compelling YouTube Video

YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform remain higher than ever. How can you ensure that you stand out and get a slice of attention from viewers…

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5 Ways to Use Digital Marketing to Grow Your Business

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Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what this means for your business? To put it simply, creating a robust online presence and promoting your company in the…

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5 ways to increase sales with product videos

Let’s take a close look at how to use product videos to help us generate sales and how to use these for marketing: Show the product in action with a video People watch the video to understand how a product functions. When you’re marketing a new product as a startup this is extremely important and…

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How to Optimize Videos for Silence

Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act.…

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3 Most Essential Rules of a Viral Marketing

Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was…

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6 Marketing Ideas for Small Businesses

When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter what industry and market you’re in. Just because you can’t spend millions of dollars on advertising the way the Fortune…

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How to Create the Most Effective Video Content

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Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates, and a better customer experience. At this point, I don’t have to make a case for why creating video content…

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4 Steps to Game the Sales Cycle During & After COVID-19

COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you…

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