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Home / Archives for Video

Video

How to Optimize Videos for Silence

Oct 27, 2020 By Elaine Fogel

Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act. […]

Filed Under: Apps Tagged With: Video

3 Most Essential Rules of a Viral Marketing

Sep 25, 2020 By Drew McLellan

Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was […]

Filed Under: Social Media Tagged With: Video

The Growing Role of Video Advertising: CTV Monetization Opportunities 2020

Aug 26, 2020 By Jerry Walker

Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than any other type of media, but they are also more personalized and efficient – visual content grabs attention and encourages […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Video

6 Marketing Ideas for Small Businesses

Aug 20, 2020 By John England

When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter what industry and market you’re in. Just because you can’t spend millions of dollars on advertising the way the Fortune […]

Filed Under: Marketing Innovations, Sales and Marketing, Sponsored Tagged With: Video, Website

How to Create the Most Effective Video Content

Aug 17, 2020 By Adhere Creative

5-benefits-of-using-green-screen-backgrounds-in-web-video

Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates, and a better customer experience. At this point, I don’t have to make a case for why creating video content […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Digital Marketing, Video

4 Steps to Game the Sales Cycle During & After COVID-19

Jul 7, 2020 By Adhere Creative

COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you […]

Filed Under: Covid-19, Sales and Marketing Tagged With: Sales Activities, Video

3 Essential Ways to Ensure Custom Loyalty During This Time of No-Contact

Apr 13, 2020 By Charlotte Sylvester

6-tips-to-get-customers-to-come-back-again

With no warning, recent events have driven an undeniable and daunting wedge between companies and consumers. Now, rather than popping to the shop, customers have to actively seek the brands that they want to connect with. And this is inescapably changing the face of customer loyalty as we know it.  Picture Credit: CC0 Licence At […]

Filed Under: Relationships, Sales and Marketing Tagged With: Customer Loyalty, Video

How To Build A Successful Remote Working Team

Mar 27, 2020 By Aaron Lee

In these new and unpredictable times, remote work arrangements are becoming the norm. Remote working teams are just as productive as traditional teams, if not more so. They’re also substantially cheaper and generally make workers much happier. Despite the allure of using a remote team to accomplish your commercial objectives, however, many entrepreneurs are refusing […]

Filed Under: Remote Work, Run and Grow Tagged With: Remote Business, Video

How to Develop the Perfect Video Story

Mar 27, 2020 By Adhere Creative

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Storytelling, Video

So Your Business Has a YouTube Channel, What’s Next?

Feb 14, 2020 By SEER Interactive

What the Heck Do I Do With Our YouTube Channel? If you’re a larger business, your brand has likely created a YouTube channel at some point in time. You may have inherited this part of marketing or even contributed to the creation of a video, but how do you know if this video content is […]

Filed Under: Online Marketing Tagged With: Video, YouTube

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