Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in […]
Video
3 Proven, Budget-Friendly Video Types for Small Businesses
Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the cost of producing videos largely depends on the type of videos that you want to create. In other words, if […]
10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know about you and buy from you. YouTube is the second largest search engine after Google. If you want people to […]
7 Incredibly Simple Explainer Video Software for Beginners
There is an overwhelming demand for online videos these days, and this demand is going to surge quickly. The rise of the market is rapid, so much so that Cisco predicts around 82% of overall internet traffic to be video content. Image Source: Business Insiders The growing popularity for online videos has increased the demand […]
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
How to Produce the Perfect Testimonial Video
Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound, […]
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds). TrueView […]
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds). TrueView […]
Everything You Need to Know About Explainer Videos
When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published […]
3 Different Ways to Add Videos to Email Marketing
Have you tried to incorporate videos into the marketing emails that you send out? It can boost their effectiveness, and lead to higher conversion rates if you do. The one problem that you may face is that adding videos to email marketing isn’t as easy as it sounds. While there are a few ways it […]
