Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing, short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity. They’re not always the answer, but here are some examples for […]
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Feel-Good Questions to Build Immediate Rapport
In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead quickly develop a powerful rapport with the person you’ve just met. What you’ll notice about this first one is that […]
Beginning the Know, Like, and Trust Relationship
In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to […]
4 Powerful Benefits of Working with Referral-Based Customers
In this video, Endless Referrals Action Tip #2, we explore four powerful benefits of working with referral-based customers. There are certainly more benefits than just these four…but I believe you’ll find these four—in and of themselves—to be well worth making the effort to turn your business into one that is primarily referral-based. The brief exercise […]
6 Digital Marketing Trends You Can’t Ignore in 2020
Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in […]
3 Proven, Budget-Friendly Video Types for Small Businesses
Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the cost of producing videos largely depends on the type of videos that you want to create. In other words, if […]
10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know about you and buy from you. YouTube is the second largest search engine after Google. If you want people to […]
7 Incredibly Simple Explainer Video Software for Beginners
There is an overwhelming demand for online videos these days, and this demand is going to surge quickly. The rise of the market is rapid, so much so that Cisco predicts around 82% of overall internet traffic to be video content. Image Source: Business Insiders The growing popularity for online videos has increased the demand […]
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
How to Produce the Perfect Testimonial Video
Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound, […]
