More businesses are using digital marketing to promote their products or services. Since the internet has become crowded by business owners who want to attract more customers, you must craft your own strategy to step up your game and increase sales. One best way that you may consider is video marketing. What is Video Marketing? […]
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How to Hire a Video Editor: The Pros and Cons
Source Video editing is an important part of any video production process. It helps to reach your message to the intended audience easily. Video editing is a big responsibility. Therefore, it is crucial to hire a professional video editor who can do his job properly. But hiring video editor is not an easy task. If […]
6 Important Tips for Creating a Great Native Video Ad
Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms. But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad: 1. […]
5 Critical Components of a Compelling YouTube Video
YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform remain higher than ever. How can you ensure that you stand out and get a slice of attention from viewers […]
5 Ways to Use Digital Marketing to Grow Your Business
Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what this means for your business? To put it simply, creating a robust online presence and promoting your company in the […]
5 ways to increase sales with product videos
Let’s take a close look at how to use product videos to help us generate sales and how to use these for marketing: Show the product in action with a video People watch the video to understand how a product functions. When you’re marketing a new product as a startup this is extremely important and […]
How to Optimize Videos for Silence
Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act. […]
3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was […]
The Growing Role of Video Advertising: CTV Monetization Opportunities 2020
Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than any other type of media, but they are also more personalized and efficient – visual content grabs attention and encourages […]
6 Marketing Ideas for Small Businesses
When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter what industry and market you’re in. Just because you can’t spend millions of dollars on advertising the way the Fortune […]
