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5 Ways to Use Digital Marketing to Grow Your Business

By: Louise Harris

 

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Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what this means for your business?

To put it simply, creating a robust online presence and promoting your company in the virtual sphere has never been more crucial. Digital marketing is still one of the most useful ways to reach customers and boost profits. 

In addition to reducing the overall marketing costs, it exposes brands to a massive chunk of audiences. From adults, seniors, teenagers to preteens – you can find different customer segments at one forum.

Besides capturing local consumers, you can also dip your toes in the international markets and grow your business overseas. Sounds great, no? 

However, the competition is overgrowing in the digital world. Every business is launching digital campaigns, promotional strategies, and advertisements to attract customers.

Thus, alongside conventional social media profiles, you have to develop innovative campaigns to grow the business. Perhaps, you could optimize search engines or generate captivating content. Don’t worry if you are running short of ideas because we have got you covered. 

Here we are unfolding five tips to utilize digital marketing to grow your business. 

1. Leverage the Power of Link Building 

Nowadays, almost every marketer is optimizing websites for the search engine. However, they ignore Google’s top-ranking factor – link building. With changing SEO landscape, the importance of building high-quality links has never been higher.

So, do you know how link building works? It is the process of acquiring hyperlinks from other websites to your webpage. Thus, users can readily navigate between pages on the internet. 

Sometimes, to acquire more backlinks, marketers opt for black-hat SEO practices, directing spammy links to their sites. Instead of bringing traffic and conversions, these paid links can get your website penalized by Google.

Hence, focus on ‘quality’ over quantity to streamline your SEO campaign. In case you don’t know how to build quality links, look for experts like a white label link building agency to help you out. In addition to producing quality links, they can significantly improve sales prospects. 

2. Build & Nurture an Email List

In the 21st century, you might think the trend of email marketing is over, but emails are never getting old. Emails have become an effective medium of communication in today’s modern-day marketplace. It offers brands direct access to the core audience and potential buyers.

No matter if you have 40,000 or 400,000 followers on Facebook, there is no surety they would see your posts. But since emails land in every person’s inbox, they will see your promotional strategies, offering more exposure. 

Therefore, use your email list to strengthen your connection with the customers. You can even leverage savvy tools to segment the email list according to audiences’ interests. Besides this, you can personalize emails and send customized offers to establish brand loyalty. For instance, if the customer is price sensitive, give tailored discounts on your products or offer free shipping to win their trust. 

3. Aim for Position Zero 

More than securing a position on the top results, position zero on the search engine is gaining more traction. As the competition is rising, aiming for position zero can take a lot of effort and investment. If you want to skip the hassle, use the opportunity to rank for position zero with a featured snippet.

Above all the standard search results, these snippets are visible at the top of the search results page. It contains a brief overview of the website’s content, attempting to answer the searcher’s query. As a result, more people are likely to click on the website, creating an influx of traffic

Do you know how to make featured snippets? If not, have a look below. 

  • Firstly, find keywords that can qualify for snippets. Usually, high-volume terms get snippets more often which means, you should include long-tail keywords in your content. 
  • Secondly, create content that answers the question. Likewise, use clean codes and tagging that Google can understand readily. 
  • Lastly, generate positive user engagement signals by breaking content into bullet points or paragraphs. 

4. Invest in Video Marketing 

In today’s modern era, video dominates every marketing channel. It has become consumers’ favorite type of content. In addition to capturing attention and entertaining users, you can use videos to lead customers through your sales funnel.

According to a study by Eyeview Digital, adding videos on landing pages can increase conversions by 80%. Therefore, consider utilizing videos at every stage of the customer’s journey to grow your business. 

You can create brand videos as a part of your advertisement campaigns to create awareness. Similarly, you can generate explainer videos for audiences searching for informative content on the websites. Since nowadays, word-of-mouth holds a lot of importance to the users, produce testimonial videos that reflect your brand’s credibility.

Most importantly, create live videos to engage with your customers in real-time. You can initiate a Q&A session with your followers and answer their queries about your brand. 

5. Strive for Personalization

Surprisingly, personalization is likely to be the most crucial trend in the future of marketing. As people give out tons of information online, they expect brands to treat them as individuals. Hence, start building marketing and advertisement campaigns that target individuals instead of the masses.

In addition to boosting conversions, it would attract more people to your brand. After all, 90% of the customers find personalized marketing campaigns more attractive. If you don’t know much about this, have a look below. Here are tips for creating personalized marketing campaigns. 

  • Identify your ideal customer and segment them into groups based on common characteristics. You can include demographic information like age, gender, income level, education, etc. For instance, if you want to advertise women’s dresses, target females who have searched for these items on your website before. 
  • Develop a roadmap for your content while thinking about the entire funnel. If users are close to making a purchase, captivate them with free trials and informative videos about the product
  • These days, customers appreciate when brands add a personal or human touch to their interactions. Thus, create a friendly experience by adding the name and picture of the customer representative. 

Wrapping Up 

Today, digital marketing is no longer a choice; having a stellar online presence has become inevitable for every business. And surprisingly, this presence goes beyond an inactive social media profile and website.

You have to craft an innovative and engaging digital marketing campaign to captivate the audiences. Thus, you could launch video marketing campaigns, build links, or optimize your site for the search engine to gain better visibility. It would open doors to growth and expansion while bringing more business to the company. 

Published: March 11, 2021
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Louise Harris

Louise Harris is a co-founder of Christian Marketing Experts and a marketing specialist working with various brands online such as PSD to WordPress, Gospeletters, and many more. She is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Visit her book list here.

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