Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms.
But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad:
1. Make it fun and useful
The essence of native advertising is to deliver your brand message in a way that doesn’t look like advertising.
A way to achieve this is to create native video ads that are educational or entertaining.
Users will keep scrolling if your video doesn’t strike them as something useful or fun to watch.
Short stories, infographics, editorial content, and reviews are some proven strategies you could use.
2. It should have a great title
Let’s face it, no one is going to click on your video if they don’t see it as something worth their time.
That’s why every native ad video must always have a great or opening line that will entice people to click. For that reason, your video title should:
- Provoke curiosity
- Offer value — either informative or entertainment
- Be descriptive.
3. Don’t make it a sales pitch
People hate being sold to. We tend to get on the defensive when we sense that someone is trying so hard to sell us a product or service.
Appear to be too salesy in your video ad, and you might end up turning viewers off.
That said, you should look for a creative way to deliver your advertising message without appearing to be trying so hard to sell your product or service.
4. Don’t take too much time
Online users have a ridiculously low attention span that plays a part in choosing what they watch and how long they watch.
The faster you can communicate your message, the better. As a rule of thumb, you should be able to get your message across to the viewer in under one minute. If you can do it in 30 seconds, then fantastic, and if you can do it in 15 seconds or less, then you’re a marketing genius.
5. Include a call to action
Be sure to tell your viewers at the end of the video what action you want them to take. For example, your call to action may be: “Call us on this number”, or you can ask them to visit your website. Anything that will help convert them to leads is just fine.
6. It should be mobile-friendly
Users are more adapted to watching videos on mobile. People are 1.5 times more likely to view a video on their smartphone than they are with a computer.
Research also says that it’s easier for people to pay attention to a video on their smartphone than on a computer, and that is just enough explanation as to why mobile-centred creatives generate 27% more brand lift than advertising campaigns not optimized for mobile. So if you want your native video campaign to deliver better results, make them mobile-friendly.
Great native video ads will deliver great results if they are done with a little touch of perfection. If you follow the tips outlined here, you can be sure that you are going to create a native video ad campaign that will boost brand awareness, or generate more sales, traffic, or leads for your business.