Home > Sales and Marketing > What is Video Marketing and How Will It Help Your Business?

What is Video Marketing and How Will It Help Your Business?

By: Joyce Veloso


Power of Video Marketing

Video marketing is exploding in popularity. With good reason! Creating video content is a great way to engage with your audience and get your message across in an interesting, dynamic way. Plus, videos are perfect for social media sharing. In this blog post, we’ll explore what video marketing is and how you can use it to boost your business. 

What is Video Marketing?

More businesses are using digital marketing to promote their products or services. Since the internet has become crowded by  business owners who want to attract more customers, you must craft your own strategy to step up your game and increase sales. One best way that you may consider is video marketing.

It’s simple: Video marketing is when you use a video to market or promote your brand, products, or services. A video marketing strategy might include training videos, customer testimony, how-to videos, videos from live events, or even viral videos that are very entertaining to the public.

How Will Video Marketing Help Your Business?

Increases brand awareness

When you put effort and creativity into making your videos, people will watch. Brand video production is key to help people remember your name and your business. The retention rate of information when people watch videos is relatively high, so there is a good chance for you to create brand awareness in video marketing.

You can work with a team of video production experts to help you create content that will leave a lasting impression on viewers. These experts already know what kind of content to produce since they are already knowledgeable about what is enticing for viewers. Before you commit to a company, research customer reviews and ratings for better insight on their video production skills and services.

More possible sales

A video can be an effective way to influence your target audience and turn them into customers. There are so many things you can include in a video. You can showcase your brand, show how you stand out among the rest, and why they should purchase what you offer. This way, you can increase your sales, allowing you to earn more customers.

Educate customers regarding your products and services

Since a video by itself is visual, you can use it to educate complex concepts and, most important, showcase your brand and the products or services you offer. A video made with creativity and fun will capture your customers, turning them from a visitor who watches your videos into a customer purchasing your products or services.

Increases search rankings

Videos can be an excellent way to help increase the ranking of your website on search engine results pages. The amount of time a visitor spends on your page will impact how high you appear in search results. If you have a video on your creatively-made website, your visitor will stay and spend more time browsing your website and watching your videos.

Customers are more likely to watch than read content

In promoting your business, it is not just essential to inform people about what you offer; it is also necessary to keep them entertained. The entertainment that a video can give is one of the advantages of video marketing. Customers will more likely watch entertaining videos than read plain articles.


The power of videos in the 21st century and their impact in today’s consumer era is hard to underestimate. Videos have been dominating the different social media platforms, and many business owners who use digital marketing are now taking advantage of video marketing to promote their brand, products, or services. With the help of your creativity and eagerness, you will surely achieve success if you add video marketing to your strategies.

Published: June 29, 2021

Trending Articles

Stay up to date with