How to Turn Down Clients Without Alienating Them

If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for—and accept—every client walking in the door.
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6 Ways to Make Networking Worth Your While

Networking is not about collecting as many business cards as possible. It’s about making good, sustainable connections. Getting your name out there is all well and good, but making sure it’s remembered is the true key to networking success.
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The Golden Rule in Selling

There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
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How Branding is Relevant in a Slow Economy

If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
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