If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
If networking intimidates you—or you think you’re all set and don’t need to do it to begin with!—think again. Refer back to these tips the next time you’re looking for a reference for a personal or business service, a job lead, a new hire, or any number of other things a strong network can provide.
Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.