Referrals Archives

Giving and REALLY Receiving

By Bob Burg | Jan 10, 2017

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do that, but he understood it was the right thing to do for the client. This later came back to Joe…

A Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget

By SmallBizClub | Sep 30, 2016

Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated on a shoe string or non-existent budget. But of all the activities you do, marketing your business is simply essential. Marketing your business is what water is to a…

Referrals Don’t Happen by Accident

By Drew McLellan | Jun 15, 2016

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having a customer rave about your work. But relying on your customers to decide that they’re going to actively recruit new clients for…

7 Referral Marketing Strategies to Boost Your Business

By SmallBizClub | May 24, 2016

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of product or service. According to a recent study of small business owners conducted by Verizon and Small Business Trends, 85 percent of small businesses credit word of mouth as the number…

Let Your Customers Help You Make It Memorable

By Drew McLellan | Mar 16, 2016

In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away your…

The Referral-Based Mechanic

By Bob Burg | Jun 26, 2015

In his new book, Enhanced People Skills, John Terhune tells a great story about bringing his car to his mechanic for servicing (the warranty with his dealership had expired).

Personal Referrals—Keep Them Personal

By Dave Brock | Mar 16, 2015

A personal referral is just that—personal. The only reasonable follow up on a personal referral is personal. The best follow up is a conversation.

Avoid the 10 Most Common Small Biz Sales Mistakes

By SmallBizClub | Jan 29, 2015

All sales professionals make mistakes from time to time, irrespective of their industry, product, or skill level; and some are more common than the others. However, when it comes to business success, there is little or no room for mistakes because each one comes with a consequence.

How to Turn Your Best Customers into Referral Machines

By Danny Iny | Oct 6, 2014

You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?

Using Data to Build Consumer Relationships: 3 Tips for Success

By Savannah Marie | Oct 1, 2014

As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.