Posts Tagged ‘Online Strategy’
Breaking AdWords Announcements: A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.
Read More #1 Explainer Video: Because 1 Minute of Video is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words.
Read More You’re Blogging It Wrong: 5 Common Content Mistakes
We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
Read More The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
Read More Which Brands Rule Twitter?
A recent Simply Measured study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world’s largest brands are adopting the platform as both a customer service and marketing tool at an increasing rate. Let’s take a look at which companies—big and small—have seen the most success with Twitter, with this infographic from WhoIsHostingThis.com.
Read More New Website? 10 Crucial Things to Ask Yourself First
What do you want to accomplish and what does a visitor to your site want to accomplish? Get clear on this and then design your site to provide them what they need, which in turn leads to your getting what you need.
Read More What Your Website Says About You
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
Read More What is a Website Conversion?
Without conversions a website is just a brochure. And what often happens to brochures? Sometimes they’re picked up and result in a call, but most of the time they get a single glimpse and then they’re tossed in the trash and are never looked at again. Don’t let that be your website.
Read More The Inbound Marketing Circus: Delight and Astound Your Leads
So you’ve brought potential customers to your website…now what? It’s time to turn those leads into customers by astounding and dazzling them with your company’s inbound marketing prowess!
Read More Countdown to 2015: US Giving Up Control of the Internet
Recently, the U.S. government announced plans to let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems.
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