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Home / Archives for Lead Generation

Lead Generation

A Complete Guide to Sales-Ready Leads

Jan 27, 2021 By Adele Crane

Over 60% of marketers send unqualified leads to salespeople. When leads aren’t qualified, they’re not sales-ready. But what are sales-ready leads, and how do they differ from market-qualified leads (MQL)? Read this complete guide to understand the difference between market and sales leads. You’ll discover how to generate more actionable leads from your marketing campaigns. […]

Filed Under: Sales and Marketing Tagged With: Lead Generation

Why Do Visitors Leave My Website (Pt. 2)

Nov 17, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Here we identify some of the areas to think about to generate more leads and provide you with a number of tools to help […]

Filed Under: Sales and Marketing Tagged With: Lead Generation

What Lies Beneath a Successful Marketing Campaign

Oct 1, 2020 By Anand Srinivasan

A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way.  Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]

Filed Under: Advertising and Lead Generation Tagged With: Content Marketing, Lead Generation

How to Nurture Leads for Better Conversions

Sep 1, 2020 By Kelly Reed

Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]

Filed Under: Advertising and Lead Generation, Sales and Marketing, Sponsored Tagged With: Content, Conversion, Lead Generation

7 Ways Small Businesses Can Use Salesforce to Boost Growth

May 29, 2020 By Nicky Peterson

If you’re trying to grow your B2B business, you are probably already somewhat familiar with Salesforce. This CRM platform is one of the most popular such services on the planet, with many of the most successful and profitable companies on Earth using it to generate leads, retain customers, and boost sales. In these unprecedented times, […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Lead Generation

4 Effective Marketing Strategies for Any Startup

Apr 20, 2020 By Edward Huskin

Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re […]

Filed Under: Marketing Your New Business, Startup Tagged With: Lead Generation, Marketing

4 Best Ways to Cultivate Customer Relationships Online

Apr 6, 2020 By Peter MacCallister

There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments. As the internet continues to innovate businesses, especially during these difficult times, you should be using online means of developing […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Customer Relationships, Lead Generation

Yes, You Can Capture Leads Effectively & Affordably. Here’s How

Mar 19, 2020 By Matthew Davies

No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer base and by extension your revenue and profits. Furthermore, your business needs quality leads as much as quantity, so less […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Lead Generation, SEO

The Pipeline Review

Dec 17, 2019 By Dave Brock

I was meeting with a client, we were doing the first pipeline review as part of their implementation of the Sales Execution Framework. Pipeline reviews are a great starting point for the process, a good pipeline review helps identify and isolate potential challenges as well as the performance leverage points. The client was a very […]

Filed Under: Sales Activities Tagged With: Lead Generation, Sales, Sales Process

Find Gold with Forgotten Leads

Oct 1, 2019 By Brian Mikes

What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, Marketing

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