Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]
Lead Generation
Who Generates the Leads: Marketing or Sales?
CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary objectives driving performance improvement efforts […]
Stop Chasing Customers You Can’t Help!
I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality, however, is that sales people waste too much time chasing customers they can’t help or worst, customers that don’t want/need […]
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from […]
4 Ways a Poor Lead Scoring Model Will Ruin Your Business
A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said that the mistake he made early on was focusing on the wrong leads. Finding the right leads is one of […]
7 Lead Generation Tactics Thrive on Limited Budgets
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment […]
How to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost […]
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook […]
Conversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business […]
How to Use Business Texting to Retain More Clients
Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly, it’s about time. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the […]
