Over 60% of marketers send unqualified leads to salespeople. When leads aren’t qualified, they’re not sales-ready. But what are sales-ready leads, and how do they differ from market-qualified leads (MQL)? Read this complete guide to understand the difference between market and sales leads. You’ll discover how to generate more actionable leads from your marketing campaigns. […]
Lead Generation
Why Do Visitors Leave My Website (Pt. 2)
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Here we identify some of the areas to think about to generate more leads and provide you with a number of tools to help […]
What Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]
7 Ways Small Businesses Can Use Salesforce to Boost Growth
If you’re trying to grow your B2B business, you are probably already somewhat familiar with Salesforce. This CRM platform is one of the most popular such services on the planet, with many of the most successful and profitable companies on Earth using it to generate leads, retain customers, and boost sales. In these unprecedented times, […]
4 Effective Marketing Strategies for Any Startup
Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re […]
4 Best Ways to Cultivate Customer Relationships Online
There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments. As the internet continues to innovate businesses, especially during these difficult times, you should be using online means of developing […]
Yes, You Can Capture Leads Effectively & Affordably. Here’s How
No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer base and by extension your revenue and profits. Furthermore, your business needs quality leads as much as quantity, so less […]
The Pipeline Review
I was meeting with a client, we were doing the first pipeline review as part of their implementation of the Sales Execution Framework. Pipeline reviews are a great starting point for the process, a good pipeline review helps identify and isolate potential challenges as well as the performance leverage points. The client was a very […]
Find Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]
