The heating, ventilation, and air conditioning (HVAC) segment has long been a lucrative business, allowing tens of thousands of individuals, often armed with nothing more than a trade school diploma to make a comfortable living. Image source – https://unsplash.com/photos/yZmHFF-g-W0 In fact, with their own business, and a few long-term contracts, HVAC technicians can easily gross […]
Lead Generation
4 Lead Generation Tips to Grow Your Small Business
All small businesses need lead generation for survival. Large businesses already have an established customer base. Contrarily, a robust lead generation strategy is essential for the survival of small businesses. Making use of CRM for small businesses can help you generate leads for your business and close more deals. Because small businesses have limited resources […]
3 Easy Ways To Generate Consistent Leads
Leads are the lifeblood of any business. When running an online business, you need a steady stream of leads. You can always pay to get leads. But what if I told you that you can generate leads without spending a single penny? Interested? Following are the top 3 ways by which you can generate leads […]
Social Selling: How to Use LinkedIn for Lead Generation
Source: https://pixabay.com/photos/home-office-workstation-office-336374/ Social selling has long been one of the strategies that marketers apply to increase brand visibility. Yet, social media and the shift to digital marketing offer a different perspective for small businesses and startups. LinkedIn seems to be a perfect example of how marketers use social media to develop B2B relationships. LinkedIn has […]
The 4 Pillars of Creating a Powerful Lead Magnet
A lead magnet is one of the most powerful tools to increase lead generation. According to WPforms, 50% of marketers who start using lead magnets report higher conversion rates. All over the internet, you can find blog posts with examples you can use as lead magnets. But just because it worked for them doesn’t mean […]
How Businesses Can Use Unconventional Strategies to Attract Leads
There is no one way to business success. That might seem obvious to some, but for many others, it’s a statement that cuts through the self-doubt and fear. What if you have a business that depends on well-honed strategies for generating leads? How do you improve that business and get it running like a well-oiled […]
A Complete Guide to Sales-Ready Leads
Over 60% of marketers send unqualified leads to salespeople. When leads aren’t qualified, they’re not sales-ready. But what are sales-ready leads, and how do they differ from market-qualified leads (MQL)? Read this complete guide to understand the difference between market and sales leads. You’ll discover how to generate more actionable leads from your marketing campaigns […]
Why Do Visitors Leave My Website (Pt. 2)
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Here we identify some of the areas to think about to generate more leads and provide you with a number of tools to help […]
What Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]
