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Home / Archives for Lead Generation

Lead Generation

4 Best Ways to Cultivate Customer Relationships Online

Apr 6, 2020 By Peter MacCallister

There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments. As the internet continues to innovate businesses, especially during these difficult times, you should be using online means of developing […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Customer Relationships, Lead Generation

Yes, You Can Capture Leads Effectively & Affordably. Here’s How

Mar 19, 2020 By Matthew Davies

No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer base and by extension your revenue and profits. Furthermore, your business needs quality leads as much as quantity, so less […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Lead Generation, SEO

The Pipeline Review

Dec 17, 2019 By Dave Brock

I was meeting with a client, we were doing the first pipeline review as part of their implementation of the Sales Execution Framework. Pipeline reviews are a great starting point for the process, a good pipeline review helps identify and isolate potential challenges as well as the performance leverage points. The client was a very […]

Filed Under: Sales Activities Tagged With: Lead Generation, Sales, Sales Process

Find Gold with Forgotten Leads

Oct 1, 2019 By Brian Mikes

What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, Marketing

How to Track Sales Calls and Increase Conversions

Aug 29, 2019 By David Gasparyan

Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as part of their online search. However, to translate calls from prospects to sales, you’ll need to track them. Unfortunately, many […]

Filed Under: Sales Activities Tagged With: Conversion, Data, Lead Generation, Sales

Find Gold with Forgotten Leads

Jul 26, 2019 By Brian Mikes

What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]

Filed Under: Advertising and Lead Generation Tagged With: Communication, Lead Generation

What You Need to Know About LinkedIn Lead Gen Campaigns

May 28, 2019 By SEER Interactive

Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and gather leads while you promote it? Look no further than LinkedIn’s lead gen forms. Lead gen forms come pre-filled with LinkedIn profile data, letting members send you their professional info with just a couple of clicks. The advantage […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, LinkedIn

How to Qualify Leads at Expos

Apr 16, 2019 By Deb Bixler

Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Events, Lead Generation, Networking

Who Generates the Leads: Marketing or Sales?

Apr 10, 2019 By Drew McLellan

CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary objectives driving performance improvement efforts […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Lead Generation, Marketing, Sales

Stop Chasing Customers You Can’t Help!

Mar 29, 2019 By Dave Brock

I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality, however, is that sales people waste too much time chasing customers they can’t help or worst, customers that don’t want/need […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Customer Acquisition, Lead Generation

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