Posts Tagged ‘Innovation’
How to Battle the Dragon AND Avoid the Encounter
Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes even become dominant. So when do we know which course to take? Quietly abandon a…
Read MoreHow Small Businesses Can Harness IOT
When it comes to competing with big businesses, small businesses often don’t have the resources or budget to warrant working at such a high capacity. However, modern technology can help small businesses rank in the big world. More specifically, the internet of things can help small businesses function on a macro-level. The internet of things…
Read MoreDisruption: Are You the Next Dodo Bird?
Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One of the words/trends that seems to be the new darling is the idea of disruption. This is one we can’t…
Read MoreNo Need to Overreact About Automation Replacing Jobs
Experts estimate that 35% of the jobs of today will be eliminated within the next 20 years. The industrial age is coming to an end, and being replaced by the technological age. For many businesses, the shift can’t happen quickly enough. Those who have edged ahead of the competition by implementing new technologies have left…
Read MoreCustomers Appreciate Green Businesses and It’s Easier Than You Think
Consumers are making more informed choices about what they choose to purchase, compared to a decade ago. More people than ever are looking at environmentally friendly products and services in every industry. So, as an entrepreneur, you need to take this shift in attitude seriously. The simple facts are these. No one will decide to…
Read MoreWhat Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full…
Read MoreGames at Work? It’s Not What You Think
Establishing a positive company culture is absolutely essential when you’re looking to create a successful business. One concept many companies are relying on to help create a more fun and rewarding environment is gamification. With the implementation of gamification in the workplace, many businesses are seeing an increase in loyalty and satisfaction among employees and…
Read MoreHow to Embrace Disruptive Technologies and Succeed
All too often as a startup investor, I hear the term “disruptive technology” from an entrepreneur, played like a trump card that should override any other potential business qualms. In fact, most investors avoid disruptive technologies as extremely risky, with long waits for a payback. They can point to the many examples of innovative technologies that have…
Read MoreHow to Foster a Company Culture That Values Creativity and Innovation
As a startup founder and investor, it’s not enough for me to merely value innovation and creativity: I must also manage the hazards associated with new ideas. After all, employees who routinely bring novel ideas to their colleagues are likely to experience more rejection, failure, and even embarrassment than others in their career. The question is, how do you…
Read More4 Pillars of Social Capitalism Drive Good Business
I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even non-profits, have to practice the basic principles of capitalism (build a business model to make money) to cover their costs to do good…
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