Posts Tagged ‘Facebook’
Facebook’s Dramatic Organic Reach Reversal and What It Means to You
It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to great guy. If you consider how Facebook stock took a tumble after its 2012 IPO – losing half of its…
Read MoreThe Small Business Guide to Facebook Advertising
Facebook can be a great way of engaging customers or just getting some brand awareness. But, not everyone has a marketing department with a mammoth budget, so where do you start? This new infographic simplifies Facebook advertising into an easy 5 step process. Author: G. John Cole is a digital nomad and freelance writer. Specializing…
Read MoreHow to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue) Say what? I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement,…
Read More5 Major Changes Coming to Facebook and What They Mean for Your Business
Facebook recently announced that they would be launching a couple of awesome new features for business people. 1. Video For starters, Facebook will be more engaged with video. This means that you can use the new platform to create awesome, instant visual content for your business accounts. Of course, you will need to learn how…
Read MoreFacebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect…
Read MoreIs Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Facebook cannot…
Read MoreCreating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require…
Read MoreBoost Facebook Posts for Pennies and Get More Likes and Shares
Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places to find people who can eventually be converted into customers. Through Facebook ads, you can offer what you have directly…
Read MoreA Guide to Increasing Your Mobile App Downloads
You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…
Read MoreIs Your Small Business Ready to Adopt Facebook at Work?
The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social media heavyweight champion of the world, is going to put its mark on the topic. After having been in a…
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