Posts Tagged ‘Email’
3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own a small business, you’re likely looking for ways to get the word out about your business without a large cash…
Read MoreEmail Open Rates: Your Best Marketing Test
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails—a few more than you…
Read MoreHow to Increase Your Email Open Rate & Brands Who Did It
Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by 2018, professionals will receive and send an estimated 139.4 billion messages daily. That’s a lot to sift through. That being…
Read MoreTools of the Trade for First-Time Business Owners
Working as a startup founder is perhaps one of the most rewarding careers ever. Yet it’s also one of the most challenging jobs. You’ll be working longer hours than your 9-5 day job, contacting more people than you’d want to just to get the word out about your brand, and multitasking like a supercomputer just…
Read MoreTap Into the Power of Timely Sales Follow Ups
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I want to suggest some more tools so you can do the first of those more easily. What we’re talking about…
Read More6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything you think you know about mobile marketing. The world has gone mobile. Pew Internet Group reports that more Americans now own…
Read MoreMailing Lists, Email Marketing, Errors, Oh My!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, MailChimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Each…
Read MoreBenefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.…
Read MoreDo You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not expect you to subscribe me to your list. I wasn’t interested in you communicating at me, but rather in furthering our…
Read MoreThe Guide to Crafting the Perfect Subject Line
You can have the best offer of the year on your product email, but your customers will never know if they don’t open the email. When you knock on a prospect’s proverbial door, a good subject line is what determines whether or not he/she will read the email. Below are few things that make prospects…
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