Posts Tagged ‘Email’
4 Essential Email Workflows for Marketing Manufacturing Companies
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing and sales endeavors. More than just ensuring continuity when it comes to communicating with your leads and prospects, these emails…
Read More4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing. 1. Helps Cut Down Marketing Cost Traditional…
Read MoreBuying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one. The right email list and properly targeted content can produce conversion rates that other marketing strategies can’t hope to match.…
Read More7 Ways You Can Significantly Increase Your Email Subscribers
Email marketing is the best way to deliver your promotional messages right into the inbox of the web user or customer (prospective or otherwise). A study and survey recently revealed that around 77% of customers like to get the marketing posts and information through the emails if the subscription message seeks permission. Email is still…
Read More3 Most Successful Email Tactics are the Most Difficult
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that…
Read MoreStop Emailing and Pick Up the Phone
Recently I was working with a client and was reminded just how destructive email can be when used incorrectly. Like many companies, their standard form of communication is email. They are spread across Canada and internationally. People work together who never meet, and the default form of communication for all issues is email. The problem…
Read MoreWhy SMS Marketing Works When Email Doesn’t
Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read MoreIncrease Sales by 30% Using Your Basic Business Data
The media often highlight companies that spend hundreds of thousands of dollars on big data solutions that reveal patterns and trends in customer behavior and interactions. “Big data” is a buzzword, but only large businesses actually have enough data on which to do scientific analysis and apply it to their marketing automation. Meanwhile, small and…
Read More5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…
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