Cold Calling or Email Prospecting? The Choice Depends on Your Audience

Business media is overflowing with advice about new marketing and sales strategies that result in a satisfactory ROI. There has been a lot of talk lately about the power of Big Data and complex analytics, about multiplatform and omnichannel reach to potential customers, while “stellar customer experience” is on everyone’s lips. However, entrepreneurs and managers…

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5 Steps to Drive Holiday Sales with Email Marketing

Despite all the glitz and glamour of social media marketing, email marketing remains the best way for companies to advertise themselves. As Agency Analytics points out with several numbers, email marketing offers a far high rate of return, is more secure, and users are far more likely to see your emails than a social media…

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6 Proven Strategies to Grow Your Business with Online Marketing

The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet on a regular basis. However, despite its huge marketing potential, few entrepreneurs really understand how to take advantage of this…

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7 Highly Effective Marketing Strategies Necessary for Success

Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results…

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4 Growth Hacks for Your Ecommerce Startup

Growing an eCommerce business is difficult. Unless you are offering a product that is proprietary, you might be facing stiff competition from not only other merchants like yourself, but also from others selling on Amazon. An inevitable consequence of this is a price war and low margins to work with. As a result, Ecommerce is…

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Earning Your Spot in Their Email Inbox

Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time. Part of the loathing comes from the daily experience of being barraged by emails we didn’t ask for, don’t…

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Try This Secret Strategy to Build Your Email List

Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups as the…

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4 Tips to Protect Your Small Business from Cyber Attacks

Entrepreneurs and small business owners who are either ignorant of cybersecurity measures or are downright sleeping on them are in for a rude awakening. Thinking mid- and enterprise level companies make better targets, is actually what makes you the best target, and with the global uptick in cyber crime, it’s no longer a matter of…

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18 Reasons Your Small Business Should Be Using Gmail

What is your small business looking for in an email service provider? Depending on your size, your speciality, and your personal taste, you could be looking for a range of different strengths—from security and reliability to automatic filtering and search functions. Well, the size and speciality of a business can change over the years, so…

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