10 Digital Marketing Assets You Need to Invest in Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at…

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4 Tips for Using Facebook Lead Ads

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead…

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Leverage “Free Stuff” to Generate More Leads

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers…

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5 Online Marketing Strategies Your Business Needs to Know

We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…

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5 Marketing Automation Tools That Make Your Job Easier

Digital marketing can be a stressful job and quite the headache. There are just so many digital channels to keep up with, user metrics to analyze and hundreds of emails to send out. This is why many marketers look to marketing automation tools to simplify their daily tasks and maximize their marketing efforts. But how…

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8 Best Email Trackers Worth Using

Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an excellent tool that can give you great insight into an important part of your business. Some of the best email…

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Your ENewsletter is Missing the Point

Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done right, they’re incredibly effective and a great way to stay in front of a prospect until they’re ready to buy.…

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5 Email Marketing Campaign Ideas to Generate Leads and Make Sales

Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making direct sales, and many other possibilities. Here, we’ll discuss 5 email marketing campaign ideas that can take your business where…

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A Sure-Fire 3-Step Email Inbox Weight Loss Program

The first days of a new year are always a time to recommit ourselves to establishing beneficial habits and jettisoning things, circumstances, and relationships that are holding us back. But if the truth be told, we know that many of these efforts – in the long run – end up in failure, so I wanted…

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How to Improve Engagement Rate on Your Newsletters

It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone to make a sale. For optimal ROI, it is a good idea to make use of advertising to build a…

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