3 Essentials of Successful Software Development
When you’re trying to deliver a new product to market, you’re probably focused on just that: the product. What is it? What does it do? Why does it need to exist? Who’s going to use it? Is there a sufficient market to sustain this business model? All of these questions demand answers before you can…
Read MoreThe Ultimate Guide to Hiring Top Talent for Your Small Business
Recruiting top talent for your small business doesn’t have to be difficult if you develop and implement good processes and systems to hire right from the beginning. The average cost-per-hire is $4,129, while the average time it takes to fill a given position is 42 days, according to the Society for Human Resource Management’s (SHRM’s)…
Read MoreHow to Read a Paycheck—The Easy Way
When entrepreneur and Muppeteer Jim Henson made his first dollar, he framed it and hung it on his office wall. For everyone, whether you’re the company owner or an employee, earning an income is a source of pride and a primary foundation for economic security. Surprisingly, in spite of how important getting paid actually is, most people…
Read MoreHere’s a Rule for Companies with Outstanding Loans
Here is one that is so important to the continued health of a growing company that it cannot be overstated. It’s a bit complex for novices. But hang in there as I explain a bit about accounting classification of assets and liabilities. Differences between types of assets and liabilities First, let’s be sure we know…
Read MoreAutomation as Design Partner = The Power to Make a Better Future
As a member of the next generation, are you worried about the future? Are you worried about robots and increasing levels of automation impacting your life and livelihood? Given the headlines these days, this is understandable. I, however, am more optimistic than ever about the future—one with 10 billion people on Earth, most living in…
Read MoreHere’s What Running Multiple Facebook Ads Does for Your Business
A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me…
Read More5 Easy Ways to Green Your Shipping
Getting products from one place to another can be an arduous process that uses multiple modes of transportation. This presents challenges, not only when it comes to daily business operations but also when trying to instill socially responsible practices into your policies and procedures. With a heightened focus on environmental issues, many companies are looking…
Read More5 Name Branding Lessons from Unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are…
Read MoreA Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than…
Read More1 Important Marketing Update to Know NOW
There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies…
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