Your Core Competency and Why Not to Stray
Consider your core. It is the one skill, process or advantage you have over your competition. Then think of all the things you do to surround that core with people and assets that complete your company and allow you to release your product or perform your service. Which of your IP assets is your core?…
Read MoreHow to Choose the Right Social Channels for Your Online Presence
Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical step for your business. It could be rewarded with new custom and stronger brand loyalty. However, social media sites have…
Read MoreHow to Survive in an Open Office
The open office is now the most common office layout across the UK and the USA. So, does the open office make for a more collaborative and egalitarian workplace? Or is the open office a nightmare of noise and discomfort for employees? So, does the open office increase or decrease productivity? The jury is still…
Read MorePayroll Tax vs. Income Tax: How They Work for Canadian Payroll
Payroll tax and income tax. These two short, simple words are the source of so many payroll questions (and confusion). It’s really no wonder because as laypeople, we hear or read “income tax”—we think personal income tax or possibly business income tax. Payroll taxes, on the other hand, are often an unknown and rather eye-opening…
Read MoreHow One Cutting-Edge Company Uses Texting for B2B Follow-Up
Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his company play an important role for small businesses. They are there to help if a business gets into financial trouble.…
Read More6 Smart Ways to Strategize Your SEO Moves Before Building a Website
People often think that you can’t do SEO campaigns if the site hasn’t launched yet. The truth is you can do it! You don’t have to wait for your site to go live before you jump-start your SEO plans. Not only is it possible, but it will give your site an advantage, as well. The…
Read More10 Business Plan Tips Too Many Entrepreneurs Forget
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don’t confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my original…
Read MoreWho is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to…
Read MoreThe Positive Impact of Technology on HR Management
Recruiting and keeping top employees is a priority for every business. Even small and medium enterprises today compete in a large job market to attract excellent employees. As a result, technology has become the primary go-to technique for most employers to find employees, and to manage employee relations effectively. Here are some of the many…
Read MoreWhat is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths,…
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