6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many…
Read MoreThe Era of “We’re Sorry” Advertising
There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. I want to explore the origins of the trend and next time we’ll look at some examples and best practices in response to this new normal and the best way…
Read More7 Guidelines for Picking Business Battles You Can Win
Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone disagreeing, much less fighting them to the death. But the reality is that startups are composed of smart people, with emotions as well as intellects, working in close proximity under much…
Read MoreHow to Find Niche Products and Sell Online in 2019
If you intend to start an online retail business in 2019, you are going to have to focus on an essential part of your business: what are you going to sell? Sure, having a recognizable and easy to share brand name and image is one thing to be mindful of. The crux of the entire…
Read More5 Essential Tips for Effective Logistics Management
Management of logistics is an important process because if one thing goes wrong, it could lead to heavy losses. As such, firms should invest in proper management methods of their supply chains to ensure that operations run smoothly. Here are some essential tips for effective logistics management. Automation Use of manual processes is not only…
Read MoreHow to Produce the Perfect Testimonial Video
Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound,…
Read MoreFacebook Removes Ad Targeting Options for Certain Industries
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward,…
Read MoreKnow How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a…
Read MoreThe Flipside of Hustle Culture
Platitudes like “Thank God It’s Monday” have been stressing the younger generation’s emphasis on so-called hustle culture. While some upstart tech companies like WeWork have implored their staffers to do what they love, in reality many people working at these places have simply convinced themselves that they should go through life pretending to love work.…
Read MoreEveryone Needs to Manage Their Mantra or Move On
Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing their business to you? Leaving you wondering how much of that you got and how…
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