How to Create a Brand Name That Sticks
Have you ever wondered how companies develop their brand names? How did marketers come up with Twitter, Hulu, or Uber? According to MSG Management Study Guide, A brand name “is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it…
Read MoreThe Resurgence of the Family Business
Could you imagine working day-to-day with you son or daughter? Would your father or mother make a good salesperson? Have you ever considered investing in your family’s future by owning a business together? That’s right, the family-owned business is seeing a resurgence. Though popular 2-3 generations ago, the idea of working with family members lost…
Read More9 Fantastic Family Business Ideas That Are Easier Than You Thought
Who says you can’t mix business and family? Even though our families may drive us crazy from time to time, especially the no-filter uncle at Thanksgiving, there are plenty of business owners who have created startups with their families in charge. While coming together to act as one family may be easy, finding the perfect…
Read MoreRideshare Driver? Cover Your Assets with an LLC
If you’re driving for Uber or Lyft, this might be the first time you’ve taken on the responsibilities of self-employment, including reporting business earnings on your income tax return. Ridesharing is a bit different than other businesses, and you have a few options for how you report that income—you can use a Schedule C, or…
Read MoreHow to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s…
Read MoreWhat is a Record of Employment (ROE)?
When a Canadian employee receiving insurable earnings stops working for seven consecutive days, they experience what’s called an interruption of earnings. Employers are required at this point to issue a Record of Employment (ROE) electronically or by paper. In this article, we’ll talk about exactly what’s on that ROE and the situations that require them.…
Read More3 Internal Communication Trends to Plan for Now
John F. Kennedy said it best, “Change is the law of life and those who look only to the past or present are certain to miss the future.” JFK hit the nail on the head, because we see that the rules of technology and communication are rapidly changing—innovation is a constant that internal communication managers…
Read MoreCan the Sharing Economy Boost Happiness?
The sharing economy makes it possible for you to live a great lifestyle without owning the things you have the desire to use. Although the status of the American economy is thriving, the cost of living seems to be outpacing wage growth. In efforts to maintain a middle-class lifestyle when the economic times are tough,…
Read MoreWhere’s Your Team Playbook?
This one comes straight from football. From experience and from information about the competition, a coach creates a playbook that contains detailed plans for actions or plays that the entire team must know without question and execute without pause in order to win games and advance toward the playoffs. But you know that of course.…
Read MoreAre You the Salesperson Creating Value for Your Customer?
I was talking to a team of sales people about engaging their customers with insight and getting them to think about their businesses in different ways. They happened to sell supply chain management software. The software, like most other supply chain software solutions enabled their customers to better understand and manage inventory, orders, quality, scheduling…
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