Technology
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s…
Make It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On…
3 Reasons Your Business Phone System Needs Mobility
Buying a business phone system without mobility features is like buying a car that can only go in reverse: No matter how awesome the rest of the features are, you’re going to be pretty limited…
The Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular…
Online Banking for Small Business: How to Protect Yourself
If you’re a small business owner, you’ll want to make sure you’re protecting your company’s assets and funds. Whether you’re the one doing the book work or have someone else doing your finances, you need…
What You Need to Know Before Buying a New Business Phone System
If you’re in the market for a new business phone system, the choices can seem overwhelming, making it tempting to just put things off. In the long run, though, you’ll end up paying for it in…
Critical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail…
12 Free Tools to Help You Launch Your Startup
How do you turn an idea into a great product, with no budget? If you’re strapped for cash, there are many great tools out there you can use for free. You can use the same…
9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the…
Big Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to…
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