Technology
Creating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and…
Spinning Plates? Here’s Why Your Small Biz Needs CRM
Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a…
Use SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as…
5 Tips for Choosing an ECM
Success with any effective enterprise content management (ECM) solution requires research and due diligence. When it comes to choosing an ECM, you must find the one that best suits your needs, your budget, and your…
5 Ways to Increase Conversion Rate by Tweaking Your Forms
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where…
Is Your Website Losing You Customers? Here’s How to Fix It
If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become…
Smartphone Addict? Startling Facts About Mobile Use
Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone….
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s…
Make It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On…
3 Reasons Your Business Phone System Needs Mobility
Buying a business phone system without mobility features is like buying a car that can only go in reverse: No matter how awesome the rest of the features are, you’re going to be pretty limited…
