The goal of advertising online is to increase conversion rates – a term which refers to the number of people who decided to visit the website and purchase the products and services. All forms of advertising are directed towards convincing potential customers to buy. Several factors affect the potential increase in conversion rate. One of […]
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Can You Take Your Business Online with Shared Hosting?
Already running a business but in a traditional way? Why not take it online? Taking your business online today has become extremely important. Without an online presence, you won’t be able to reach your target audience globally. Also, you will be always available for your customers. When you have an online business platform, your business […]
Why Your Website Must Prioritize Function Over Fancy
The Internet has been around for a very long time. The first public websites were founded in 1991. The first for-profit websites were launched in 1993, including Bloomberg and IMDB. The number of websites has grown exponentially over the years. It is estimated that there are around 400 million active websites on the Internet and […]
Make These 5 Small Changes & Watch Your Website Grow
Most businesses today have a website, and the fact is, you have to have a website if you want to be successful. Many businesses forgo a physical location entirely, instead electing to operate totally online from the beginning. Websites are so popular because of how easy they make work that would take humans hours. Here […]
Are Header Tags Important for SEO?
While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization. In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners. We’ll also provide some tips to make […]
How to Optimize For Voice Search With SEO Strategies
How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of […]
What’s the Best Way to Utilize Search Data?
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all […]
How Much Does a Website Cost: 2021 Price Estimates
Let’s discuss a question commonly asked by startups and seasoned business owners alike when getting a new website: how much does it cost to make a website? Some people assume websites are prohibitively expensive while others think they can be done in a few hours and for a couple of hundred dollars. Neither extreme is […]
5 Vital Questions Your Web Copy Must Answer to Increase Conversions
Once your site is live and your first stream of traffic trickles in (whether it’s from paid ads or organic traffic), several factors start running in the background to determine how successful your site will be. These factors are on your site but work hand-in-hand with the mind of your web visitor to elicit some […]
Tools to Build a Better Website
Although we are now in the second decade of the 21st Century, it’s possible that you have not built an influential online presence for your small business. This often happens when a small business, say a restaurant or a store, is doing so well that it doesn’t really see the benefits of investing in a […]
