If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become a customer, growing your business in the process.
Unfortunately, for many businesses, this just isn’t the case. I can’t tell you how many web design clients I’ve had over the years who have no real goal defined for their website. I’ll ask why they want a website, or a redesign, and they’ll say something like:
“We just want something that looks cool, so people can check us out online.”
Come on, you can do better than that. Your website has the potential to actually get you more leads, customers and sales, so settling for a digital “brochure” is a huge missed opportunity.
If this sounds like what you’ve been doing with your website, fear not. I am going to walk you through five of the most common ways business websites miss the mark with potential customers, as well as simple advice that will get you started in fixing each problem.
Check out the infographic below, and see how you can use each point to improve conversions on your own website. Enjoy!
Author: Wes McDowell is the head of web strategy at a Chicago web design company. He works with businesses who want to generate leads and obtain more customers through their websites. In addition to client work, Wes loves to blog about all the latest in web design, user experience and internet marketing. Follow Wes on Twitter