A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Starting Up on a Shoestring Budget? The Key is Niche Marketing.
In combining two concepts close to her heart—dressing women well for little money and collaborative consumption—Tracy DiNunzio has built a successful, sustainable and innovative business.
Can You Rent a Separate Apartment as a Business Space?
So you go out to find some place to work out of. Then it hits you, why not rent an apartment and work out of there? It may work, but there are some things you need to keep in mind.
Were You Born to Be an Entrepreneur?
Sailing was not right for my uncle. Is sailing into the world of entrepreneurship right for you? How you respond to these three points can go a long way toward answering that question.
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
Online Marketing for Franchise Businesses
Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
The Game of Life Begins Again Now
Are you disappointed in yourself that you made a mistake you simply should not have made? We’ve all been there. We all (at least, I) continue to “be there” from time-to-time.
Guidelines for Home-Based Business Licenses
Whenever you’re starting a business, whether you’ll be working from home or setting up a store on Main Street, there are a number of legal considerations to explore. The specific licensing requirements vary state by state, as well as by business type.
The First 5: How to Hire Those Critical Early Employees
Similar to the foundation of a house, the founding team of a startup ultimately determines its future and potential for success—it’s the base on which the rest of the business will be built. Without a strong, durable, and well-balanced founding team there for support, a startup could crumble under the pressures of entrepreneurship.
Franchisors, Franchisees, and Their Employees
McDonald’s is facing a lawsuit which the franchise industry needs to watch. Workers at McDonald’s are suing the franchisor, not franchisees, for employment issues. In these suits, they argue that McDonald’s corporate and franchisees are joint employers and act as a single unit.
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