How to Size Your Marketing Budget for Funding
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.
5 Tips to Creating a Killer Explainer Video
Sometimes words are just not enough. Explainer videos are a super good investment for fresh startups. This holds even more true when dealing with startups with very complicated concepts.
Is It Your Season?
Are you a woman wanting to start a business but struggling to determine whether or not it is the right time? Do you need to wait until the timing is more “spot on,” or should you just jump right in and get started?
Why Your Next Business Venture Should Be a Franchise
There are drawbacks and negatives and the level of risk is still in existence, however if the franchisee and franchisor fit in terms of financial goals, style and values it can be a fantastic partnership.
The Talent Add-On So Often Missed
Yes, it takes work, commitment, and many hours of deliberate practice. But, it begins with understanding that the talent itself will take you only so far. Learned skills must be added.
Why We Sabotage Our Happiness
If one’s main motivation is happiness, then why do so many otherwise-intelligent people seem to make decisions that are obviously contrary to their happiness?
The Most Famous Garage Startups in History
“Everyone has to start somewhere.” It’s a saying that resonates with many people around the world. In fact, some of the most well-known companies in the world today started life small—in the confines of a garage, to be exact.
Can You Judge a Franchise Opportunity by Growth?
Many franchise business opportunities point to their growth as a sign of success. Statements about big numbers of franchisees who are signing on to open locations do seem promising—but should you judge a franchise based on growth?
Happiness: It’s Really a Personal Thing
In a recent post, we explored happiness as being a person’s main motivation. And, that it can only be attained by acting in accordance with one’s values.
Creating Your Personal Mission Statement
Create a personal life mission statement based on your deepest convictions and beliefs. What are you to be about? Every goal you have should point to fulfilling your mission, otherwise you need to change your goal or change your mission.
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