Marketing Your New Business
What is Your Marketing Doing to Develop a Better World?
Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by…
How to Be the (Best) Face for Your Brand
In an ideal world, our products and business plans would speak for themselves, and all we would have to do is drop them into the laps of investors and watch the funding roll in. But…
7 Reasons You Should Care About Your Brand Voice
I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small, mid-sized, or an enterprise, its brand voice is on…
Startup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key…
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often, companies are predisposed to certain design…
12 Visual Principles for Everyday Design
Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and business are full of designs we do ourselves. Profile pages, presentations,…
Building a Brand: 6 Tips for a Brandable Business
It’s easy for businesses to get lost amongst competitors. For this reason, creating a brand that is memorable and unique is an integral step in building a successful business. Maximizing visibility, establishing relationships, and showing…
7 Creative Ways to Make Your Storefront Stand Out
Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go…
A Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always…
Unique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine…
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