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Home / Archives for Startup / Marketing Your New Business

Marketing Your New Business

Growing a Services Business Requires Selling Yourself

Nov 14, 2018 By Marty Zwilling

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what […]

Filed Under: Marketing Your New Business Tagged With: Getting Started, Marketing

10 Reasons to Market Yourself More Than a Great Idea

Oct 17, 2018 By Marty Zwilling

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]

Filed Under: Marketing Your New Business Tagged With: Getting Started, Marketing, Startups

Be Careful to Balance Design Trends with Your Established Image

Oct 9, 2018 By Susan Solovic

There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than […]

Filed Under: Marketing Your New Business Tagged With: Branding, Design, Marketing, Trends

Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business

Sep 25, 2018 By Brian Wallace

For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action […]

Filed Under: Marketing Your New Business Tagged With: Community, Events, Infographics, Local

Build Your Corporate Identity with These 5 Simple Branding Tips

Sep 10, 2018 By Daniel Lummis

Whether you just launched your business or organization or you already have a few years under your belt, you cannot deny that establishing a corporate identity and distinguishing yourself from a myriad of rivals can be a struggle. What even is this concept called corporate identity? In this hypercompetitive world, how do you establish one […]

Filed Under: Marketing Your New Business Tagged With: Branding

7 Ways to Position Competitors Without Any Negativity

Sep 7, 2018 By Marty Zwilling

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. This approach only makes these important constituents question your integrity, intelligence, and your understanding of business basics. Pointing out flaws in others does not give you strength. As […]

Filed Under: Marketing Your New Business Tagged With: Competitors, Positioning

Storytelling Through Packaging: How to Tell Your Brand Story

Aug 17, 2018 By KOLBUS AutoBox

What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and […]

Filed Under: Marketing Your New Business Tagged With: Branding, Design, Packaging, Storytelling

4 Effective Ways Translation Services Can Help Your Marketing Agency Grow

Aug 16, 2018 By Intrawelt

Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business to reach a global audience will give you a competitive edge. The quickest way to increase revenue and bring in […]

Filed Under: Marketing Your New Business Tagged With: Business Services, Marketing, Translation

Investing in Exposure is the Secret Ingredient for Business Success

Aug 10, 2018 By Claudia Ortega Miro

When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you […]

Filed Under: Marketing Your New Business Tagged With: Events, Marketing, Trade Shows

7 Benefits of Promoting Your Dream Before Building It

Aug 10, 2018 By Marty Zwilling

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid […]

Filed Under: Marketing Your New Business Tagged With: Getting Started, Marketing, Planning

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