The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what […]
Marketing Your New Business
10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Be Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than […]
Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business
For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action […]
Build Your Corporate Identity with These 5 Simple Branding Tips
Whether you just launched your business or organization or you already have a few years under your belt, you cannot deny that establishing a corporate identity and distinguishing yourself from a myriad of rivals can be a struggle. What even is this concept called corporate identity? In this hypercompetitive world, how do you establish one […]
7 Ways to Position Competitors Without Any Negativity
Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. This approach only makes these important constituents question your integrity, intelligence, and your understanding of business basics. Pointing out flaws in others does not give you strength. As […]
Storytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and […]
4 Effective Ways Translation Services Can Help Your Marketing Agency Grow
Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business to reach a global audience will give you a competitive edge. The quickest way to increase revenue and bring in […]
Investing in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you […]
7 Benefits of Promoting Your Dream Before Building It
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid […]
