Social Media
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept,…
Instagram Automation: Is It Worth Trying?
If your business is on Instagram, you’ve probably considered trying Instagram automation. Depending on the size of your marketing and how much time and bandwidth you have to dedicate to Instagram, using some automation tools…
Which LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B…
7 Things to Consider Before Scheduling Instagram Posts
It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may…
Study Says Black Gen-Zers Want More Joy on Social Media
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social…
3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in…
Don’t Ignore These Important Instagram Updates for Your Small Business
Instagram is more than just a platform for sharing cute photos and videos. It’s a social media platform, yes, but it has also become an important marketing tool for businesses of all sizes. Small businesses…
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be….
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles?…
LinkedIn Conversation Ads: Engage Your Audience More Personally
What Are Conversation Ads? LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way. Conversation ads build…
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