Online Marketing
Is Your Online Reputation Scaring Potential Customers Away?
When using the Internet to find a company, a consumer is not only looking to see what services and products are offered—they are also looking at those companies’ reputations via reviews and testimonials.
SEO No-Nos: These Techniques Will Destroy Your Reputation
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
Internet Marketing Magic for Lawyers
How are potential clients finding your legal services? Grass roots marketing, local listings, and paper ads are viable options, but digital opportunities await interested lawyers. What are some online options for those offering jurisprudence services?
5 Tips to Increase Landing Page Conversion Rates
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Facebook Offers: What Small Businesses Need to Know
Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets.
This Is Why We Blog
With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
7 Ways to Successfully Utilize Social Media
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
10 Ways to Defend Yourself from Fake Online Bad Reviews
With increased reliance on review sites for almost every product or service, your business can suffer from fake online bad reviews. Here are some useful ways of preventing and resolving these situations.
3 Ways to Optimize for the Latest Facebook Algorithm Changes
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their News Feed. Check out our recap and what it means for you.
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