Online Marketing
5 Tips for Content Marketing on LinkedIn
While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
Get Your Web Marketing Priorities Straight: Focus on Search
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
57 Ways to Boost Your Blog Traffic
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
Use Your Social Media Time More Efficiently
Social media is extremely relevant in building your business and should play a big role in your company’s marketing strategy. So the big question is, how much time should be spent branding your business on social media websites?
The Downside of Overly Aggressive SEO Strategies
Whenever Google puts out any changes to their algorithms, you know exactly what they mean and how they affect your website. You’re not worried because you’ve been doing things the right way. Writing and curating content, publishing it, promoting it, etc.
6 Ways to Influence Purchasing Decisions through Social Media
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
mxHero, “App Store for Your Email,” Raises $1.25M Seed Round
Leading business email innovator, mxHero has raised $1.25 million in seed financing from White Star Capital. Launched in 2012, mxHero is revolutionizing email for SMBs by making a lot of advance features available for Google Apps marketplace and other leading email platforms.
The Importance of Ranking on Page 1 of the Search Engine Results
I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.
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