Marketing Innovations
Making Letterbox Marketing Relevant Again
We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or…
Latest Podcasting Trends of 2020
Podcasting is not new to us, but this industry has started flourishing in recent months. Data says that only a portion as small as 22% of Americans were aware of podcasts. However, by 2020, 70-75%…
The Ultimate Guide To Webinars
Webinars are an effective tool for marketing, education and staying connected. Effective, engaging, personal they allow you to deliver great content to your audience and have been rated second in effectiveness only to in-person events….
How much is that one additional unit worth?
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use break-even as our test Let’s say that your company is exactly at breakeven….
5 of the Best Unconventional Marketing Ideas
Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the ‘normal’ marketing standards? Photo…
The 3 Biggest Small Business Adaptations After Covid
These days, going digital isn’t a choice, even for brick and mortar businesses. You may have known this was going to happen, even before the coronavirus. But most small business owners didn’t think the day…
5 Creative Marketing Ideas for Small Business
Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are…
5 Important Tips to Build Your Brand During The Pandemic
The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend…
You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy…
How Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing:…
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