Marketing Innovations
Are You Minding Your Packaging?
The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep…
5 Digital Marketing Trends That Will Disrupt Your Business
You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.
Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
4 Ways to Better Market Your Brand to Millennial Consumers
With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S., companies from every industry are vying for this generation’s attention.
Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
Content Personalization: What It Is and Why It Matters
Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.
What Can We Learn from the Success of Apple Press Events?
When companies launch a new product, and they get it right, they can have customers lining up for miles out of the door to purchase their fancy new “must have” item.
5 Facts That Prove Mobile Marketing is the Future
Mobile is taking over. Now more than ever, consumers are ditching their desktops and switching to smartphones and tablets to make purchases.
Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
5 Facts Every Business Needs to Know About the Mobile Revolution
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
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