Marketing Innovations
Leverage AI to Transform Your Marketing Plans
Artificial intelligence is rapidly becoming the norm in a myriad of industries, but many small business owners and aspiring entrepreneurs alike still have yet to employ it to meet their business goals. Few mom and…
The Marketing Revolution No One Predicted
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first,…
3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries…
10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give…
Coming in Loud and Cloud: Podcasts
When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability…
What Will Make an Inbound Marketing Campaign Successful in 2018?
The year 2017 was a landmark year for digital marketing, in which many brands suddenly “awakened” to the need for great content that attracts customers instead of interrupting them. Thus, content overload worsened…and a lot…
How to Use Street Teams to Build Brand Awareness
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to…
The End of Net Neutrality is Business as Usual for Internet and Digital Marketers
Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. By now you’ve likely heard that Net Neutrality—the Obama-era regulations governing ISP…
Don’t Cut Yourself Short—Go Long Form
In a world where 140-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that…
4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on…
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