Marketing Innovations
2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you….
Starting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company that provides clients with SMS services, I’ve closely observed many successful…
7 Bold Predictions for Digital Marketing in 2018
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s…
A Good Mobile Marketing Plan Can Have a Huge Impact on Sales This Holiday Season
Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive spike during the months of November and December. With mobiles and…
How One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits
A few weeks ago I had the opportunity to sit down and speak with Dave. Dave is the independant marketing manager for Sammie’s Pub & Lotto, Blackjacks On Commercial, Cheers of Salem & the newly…
4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are…
9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand…
5 Reasons to Use Mobile Augmented Reality in Retail
Fueled by the increasing adoption of smartphones and tablets, the global mobile Augmented Reality market will top $ 79 billion in five years. The astonishing success of Pokemon Go paved the way for new AR…
Why Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January…
One Local Pizza Restaurant’s Text Marketing Mistakes
It happened again. My local pizza restaurant made a text marketing mistake… and a number of them. It always drives me crazy when a company is using a technology like text message marketing… but does…
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