Relationships
Why Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study…
5 Things to Consider Before You Jump into a Partnership
Pooling your talent with someone else is not a bad idea. Many people do it because of the uncertain business climate, and there are many advantages of taking your business forward with a partner. The…
6 Innovative and Creative Ways to Network
Networking, can be one of the most exciting, and fruitful ways to grow your business! Additionally, it is a necessity and easier than ever before, in this day and age. Below are a few great…
4 Legitimate Reasons to Fire a Toxic Client
Business ventures are a give-and-take experience. Having a healthy relationship with your clients is necessary for your business to succeed. There’s the key word: “healthy.” Both you and your client have to establish a healthy…
Forget Business Networking. It’s a Hoax
Forget business networking. “Networking” as a business activity is a hoax. Business relationships that you build as business assets are meaningless. As soon as you use this vocabulary, it’s self-serving, superficial, and ineffective. The people…
We Always Make an Impression
There was an interesting comment in one of my latest rants, “God, Save Me From Clueless LinkedIn Prospecting.” The reader said, “At least he made an impression you will never forget.” He’s absolutely right! Every prospecting…
Learn Qualities of a Good Networker
At a recent seminar I was asked ‘What are the qualities of a good networker? What makes a good networker?” The short answer… look for new friends! The Business Network International, the world’s largest networking…
5 Tips for Attending an Overseas Business Conference
When preparing for a business conference overseas, first and foremost; know something about your destination either by reference or Internet research. You should also have the full details about the business conference that you are…
Transparency Leads to Trust
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on…
Why Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the…
