Relationships

Networking for Entrepreneurs (Why It Matters & How to Do It Right)

Being an entrepreneur offers tremendous perks… You’re the boss, free to pursue your dreams, managing your own time. But the life of an entrepreneur also comes with some significant downsides, namely in the form of…

How Size Matters in Brand Partnerships

Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful…

A Bird in the Hand

Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different…

The One Word That Will Change Your Life

I was annoyed. Seething. Here I was talking with a client that was demanding the impossible. It wasn’t the first time I had these types of conversations. I asked “When do you want delivery?” “Next week”…

7 Guidelines to Assure 2-Way Customer Communication

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask….

Combine Online with Personal Interaction for the Most Effective Networking

Networking has been an important skill for job seekers for years, but today’s business professionals are using networking for more than just getting a job. From scientist in need of funding and contractors looking for…

The Best Use of Your Time

Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins?  One of the best ways is by really being intentional about where…

How Companies Can Start Planting Roots in a Community

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate…

An Experienced Coach Has Seen Your Movie Before

Business coaches come in all sizes and shapes. Entrepreneurs will have a relative willing to devote time, a school friend with business experience, professionals who charge for the service, investors with a reason to promote…

The Faces of Our Customers

Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how…

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