Relationships
Are You Striking Deals or Forming Strategic Relationships?
Language – if we listen carefully –reveals a lot about the changes happening in society, and business is, of course, an important part of our society. That’s why I was fascinated by a short exchange…
Gratitude Magnified
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both…
Build a Referral Network for Your Business in 4 Easy Steps
In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing campaign for small business can seem like a challenging endeavor,…
Cole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the…
What We Learned from Losing Clients
At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing…
Reducing the Stress Factor
Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You can’t execute…
Understanding Uncertainty is Vital to an Entrepreneur
Pop quiz: what relationship factor is the single most common trait in the successful entrepreneur? My answer: understanding uncertainty. Living with uncertainty Why? First let me say that I’m not sure. Second, that I might change…
Become a Partner, Not a Vendor
I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away…
Why Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study…
5 Things to Consider Before You Jump into a Partnership
Pooling your talent with someone else is not a bad idea. Many people do it because of the uncertain business climate, and there are many advantages of taking your business forward with a partner. The…
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