Relationships
3 Top Strategies for Getting Closer to Your Clients
As the CEO for In Touch EMR, a healthcare consulting and software business, I’ve found that personalizing your offers to existing clients lessens the burden of having to gain new customers. It not only lowers…
How to Invest Time in Creating Meaningful Relationships
Recently, I’ve been wrestling with some paradoxes. On the one hand, you can’t give others what you don’t have. So if you’re completely undisciplined with how you spend your time, it’s hard to invest deeply…
How to Work with Difficult But Important Business Clients
All small business owners have had experiences with difficult clients. It’s a fact of life when you run your own company. Whether these clients are slow with payments, criticize your work, or simply give you…
Unconventional Ways to Get Customer Reviews
Reviews can drive organic web traffic to your site and help you increase revenue. Learn some easy ways to get good customer reviews. Well, the overall concept of getting reviews is simple. You simply have…
Referrals Don’t Happen by Accident
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having…
Do Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your…
Why Trade Shows: The Relevance of Face-to-Face Marketing
As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective for your business. Trade shows often seem out of place on…
Tips to Stretch Your Trade Show Budget, Part 2
Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be working with a small budget. We established that you can save…
Tips to Stretch Your Trade Show Budget, Part 1
Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value that comes with exhibiting at a trade show, businesses have to…
5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end…
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