Relationships
6 Unique Ways to Stand Out at Your Next Trade Show
Do you want to create strong, lasting connections with consumers and contacts at your next trade show event? Here are some simple, unique tricks you can use to consistently boost your effectiveness and confidence in trade show networking.
Three Cheers to Our Mentors: Helping Build Small Business Success
A mentor is someone who has been there before, done that before, and wants you to avoid the pitfalls and perils he or she experienced. Mentors are imperative to the success of any entrepreneur.
Why We Still Need Business Cards
The demise of the 3½ x 2? business card is a myth. If you’re working, you still need a business card. Why? Here are seven good reasons.
How—And How Not—to Find a Mentor
So you want a mentor to help you start or grow your business? Find a question an expert can answer quickly without having a lot of specific knowledge about your case in detail. Make it a question that’s interesting or even fun to answer.
7 Tips for Mentors to Establish an Effective Relationship
I just finished reading Sheryl Sandberg’s Lean In, and the “Are You My Mentor?” chapter really stood out for me. It highlighted an issue I’ve grappled with for years: how awkward and ineffective a formal mentorship can be.
The Missing Piece to the Influencer Puzzle
If influence is the ability to move a person(s) to a desired and appropriate action, then what is its lynchpin? What is that one thing that will make the difference?
The Loyal Bird Catches the Worm: Rewarding Your Repeat Customers
The great thing about being a small business owner is getting to know your customers. The folks who come into your shop frequently or contact you on a regular basis are the ones whose stories you remember and whose favorite brand of leather boots you keep in stock.