Advertising and Lead Generation
5 Tips for SMBs Embracing the New Google Ads
If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of…
Know Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it…
Are You Still Using the RFP?
Since the beginning of modern business operations the Request for Proposals was king. As one of the only ways of reaching new vendors and partners, corporations relied on this traditional tried-and-true method as an industry…
How to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per…
How to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing…
The Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success…
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their…
Using Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to…
Cold Calling Techniques That Really Work
My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!) Have you ever…
How to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is…
More from Advertising and Lead Generation
Top Articles in This Category
