Advertising and Lead Generation
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling…
Think Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and…
Customers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly…
If Prospecting is the Toughest Part of Selling, Why Do We Put Our Least Experienced People in Those Roles?
Many people believe prospecting is the toughest part of selling. I’m actually not sure I believe that, but I do believe prospecting is tough. Our customers overwhelmed with just doing their jobs. Add on top…
The ABCs of Effective Local Advertising
Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small region. Whether it’s restaurants, repair shops, lawyers, or masons, these local…
The Lesson of the 1-Legged Seagull
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone…
5 Email Marketing Campaign Ideas to Generate Leads and Make Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making…
What is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of…
Digital Signage Trends for 2018 and Beyond
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is…
Types of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various…
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