Advertising and Lead Generation

Advertising and AI: 5 Tips You Need to Know

Enterprise leaders need skilled advertising professionals who can adopt new methods, keep up with technology and attract the right consumers. Effective modern marketers are always connected and tuned into the latest information. For instance, savvy…

4 Ways a Poor Lead Scoring Model Will Ruin Your Business

A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said…

4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business

Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days…

7 Lead Generation Tactics Thrive on Limited Budgets

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts…

5 Tips for SMBs Embracing the New Google Ads

If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of…

Know Before You Buy: Behavioral vs Contextual Advertising

The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it…

Are You Still Using the RFP?

Since the beginning of modern business operations the Request for Proposals was king. As one of the only ways of reaching new vendors and partners, corporations relied on this traditional tried-and-true method as an industry…

How to Get the Biggest Brand Boost Using Promo Products

With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per…

How to Get Even Greater Benefits from Testimonials

Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing…

The Importance of Digital Signage in Developing Brand Recognition

Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success…

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