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Big Data, Little Data: A Customer Experience Opportunity Waiting to Happen
Big Data is a collection of data so large and complex it becomes difficult to process. However, many companies embrace a different concept of Big Data. While the collection of data is broad, based on a large amount of information and customer feedback, these companies are able to filter through it to understand general customer behavior and trends.
Can Customer Service Go Too Far?
While customer service is critical, it cannot be given away if the costs become prohibitive. I think the answer is to make sure that everyone understands the terms of a deal when they are accepted.
How to Know When You Need a Contract
Do you sometimes lie awake at night wondering what will happen if your biggest customer doesn’t pay you? How about if the vendor handling your website upgrade takes off with your thousand-dollar down payment? These scenarios would be a nightmare for any bootstrapping entrepreneur—and they happen all the time.
Big Candy Bar Equates to Big Customer Experience
An amenity is something extra you provide your customers. It adds value to their experience. Any company can start to level the competitive playing field by delivering amazing customer service, a great experience and an amenity or two.
Have You Called Your Office Lately?
Too often our customers and potential customers can see the holes in our first impressions much easier than we can. As a matter of fact, we are so familiar with our own business that it is hard to see with the eyes of an outsider.
Stop Limiting Your Ability to Deliver Great Customer Service!
Marketing and customer service are the two thickest pillars of any real business, so having adequate means to fulfill both of these is paramount.
Protect Your Cash, Part 3
If you implement the policies that prevent the same person from handling all the cash and banking functions, plus review receivables, payables, and your financial statements regularly, you will have a better chance to catch anything questionable early on.
Protect Your Cash, Part 2
In this second of three parts, here are more easy procedures to implement so that you protect your hard earned cash. The person who signs the checks is not the same person who balances the checkbook.
Protect Your Cash, Part 1
There is no sense in doing the work if you’re not collecting the cash for the work you do. That, from a business standpoint, is one of the most important things to do. But once you get the cash in the door, you must make sure you protect that cash from employee theft and other mismanagement. There are some simple and very easy things that you should do to make sure that you protect your hard earned cash.
Set a Customer Service Culture with Three Steps to Welcome
What pleases one customer may easily disturb another. But you’ve got to do something. So what should you do? Should your customer service culture be reserved and polite, or outgoing and friendly? Should you be fast and efficient, or personal and attentive? Should you initiate contact and offer immediate help, or wait discreetly until you are asked?
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