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Can Psychometric Testing Help You Find Better Candidates?

There are two words that often strike fear into the heart of even the most well-prepared job applicant: Psychometric. Testing.

What I Finally Got About “Unlearning”

Unlearning has become a popular concept recently. At first, I didn’t pay a lot of attention to it, I tended to think it a clever play on words. But over time, I’ve started to grasp the importance of “unlearning.”

5 Simple Ways to Increase Employee Productivity

There is an abundance of distractions that prevent employees from being as productive as possible. From cell phones to lack of motivation to employee discomfort, these distractions can cost your company thousands of dollars in wasted time.

An Update on Customer Rage

The WP Carey School of Business at Arizona State University has published the 2013 update of the customer rage study. The 2013 version is the sixth study wave. A general conclusion from the study is that if a company handles a complaint well, the customer is more likely to become loyal.

Tweet This: Social Networks Can Boost Your Customers’ Experience

Today, your customers connect and network through social media to get information, express opinions, and share advice. Many companies do so as well. But very few understand the premise that makes a no-profit, low-revenue firm like Twitter worth as much as an asset-rich powerhouse like WellPoint.

Easy Tips for Customer Service on Social Networks

All businesses are seeing a shift in customer service to the Internet rather than the phone or in-person. Small businesses in particular may see this shift as a positive.

Customer Congruency: What Are We Promising Our Customers?

As a business, we try to get our customers to perceive us a certain way. In the end, the customer determines if we have succeeded. What promises are we making to our customers?

Crowdsourcing Your Org Chart: Why You Should Collaborate on HR Docs

When was the last time you looked at your company’s organizational chart? If it’s been a while, you should think about the purpose—and potential—of this document.

The Courage to Commit and Execute

Developing new strategies and new programs is exciting. The problem is committing to the execution of the programs. It’s no longer about powerful ideas, but it’s the tough work of making it happen.

Get Your Small Business Growing: Get Creative

As a history major, I understand the past is a great teacher. We learn from our experiences and they can serve as a solid base upon which to build. However, as they say, “If you keep doing the same things, you’ll keep getting the same results.” And in today’s dynamic, rapidly changing marketplace, you’ve got to be willing to shake things up a bit.

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