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5 Tips for Hiring Only the Best Startup Talent

While technology may allow us to scale businesses exponentially (once we have identified the appropriate formula), hiring the right talent is still the most fundamental aspect of building a thriving business. The HR function of being a startup founder is perhaps the role we are least equipped to play. But it is, in my opinion, the most important.

5 Startup Legal Shortcuts That Can Be Expensive

Although every startup is unique, there are certain common avoidable mistakes that can lead to legal complications that jeopardize the long-term success of the business. I’m not suggesting that every startup needs a lawyer, but you should definitely pay attention, and not be afraid to consult legal counsel if any of these raise qualms for you.

A Competitive Advantage: Be Nice

If you’ve been reading my customer service articles or watching my weekly videos on YouTube, then you know my definition of being amazing is about consistently being better than average. And above average means exactly that. You don’t have to be over-the-top amazing.

6 Pros and Cons of Hiring Remote Workers

Hiring virtual employees isn’t all cheap labor and round-the-clock productivity—despite what popular books like “The 4-Hour Work Week” would have you believe. Doing your due diligence will help you plan appropriately so you can avoid some of the common pitfalls associated with taking on remote workers.

After LLC Formation, What’s the Next Step?

After you form a limited liability company, the first thing you should do is draft an operating agreement. And if you’ve already formed a limited liability company or you’ve already formed any kind of entity, you want to draft the equivalent of an operating agreement, as an internal document among co-owners.

Acculturation and Brand Values

When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.

Dealing with Failure

In business, you have to constantly try new things, because most of the things you try won’t work. It doesn’t mean they weren’t worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.

Building a Brand Means Going the Extra Mile

When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.

What Are Disparate Impact and Disparate Treatment?

Perhaps the most common type of discrimination claim that employers face is disparate treatment. Disparate impact and disparate treatment are two legal theories of discrimination, and it’s critically important that you protect yourself and your business from these kinds of actions.

Amazing Customer Service Gives a Competitive Edge

Amazing customer service is just a little better than average. That in itself isn’t amazing. What makes it amazing is when it is a little better than average—all of the time. It’s the consistency that makes the difference.

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