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Customer Zombies
A recent study from Colloquy found that more than 50% of customers who initiate a loyalty program failed to return. Customers become zombies when they lose interest in the company, product or service.
Why Self-Evaluation and Job Descriptions Matter Even More for Startups
One of the most challenging aspects of working for a startup is also the thing that makes it so exciting. As the company grows, roles and structures change. For better or for worse, your job description can change dramatically in mere months.
If You Want to Disrupt Your Market, Look to the People on the Sidelines
A huge opportunity for entrepreneurs lies in taking advantage of that very slice of the market: The people who are sitting on the sideline, waiting for you to show them why they should even buy a particular type of product or service at all. This is disruptive innovation at its best, and it’s an increasingly viable way to achieve business success.
Driving Change: Would You Be a Successful Chief Innovation Officer?
So how do you know if leading innovation is right for you (and your organization)? How do you know if you have what it takes to be the chief innovator at your company?
You Can Be a Customer Service Hero (Don’t Miss the Opportunity!)
Want to find more opportunities to shine? Don’t just look for problems or wait for emergencies—make it a point to give customers a little more of your time. Customers who receive extra will go away feeling that you are a hero.
Is It Too Late to Reinvent Our Universities?
As a dad, entrepreneur, optimist and Idea Monkey, I’ll start by submitting three empowering concepts that colleges should have embraced 10 years ago, and with the proper leadership, they could absolutely be dominating today.
Why You Need Business Interruption Insurance
Business Interruption Insurance (BII), which is intended to compensate the company for income lost in the event physical damage renders it inoperable for a period of time, can provide so much value in so many ways.
Fuse American Culture with Your Own to Succeed
A laid-off MBA turned successful entrepreneur, Reema Khan explains the advantages of American culture for immpreneurs.
3 Tasks Every Small Business Should Outsource to Save Money
Many small business owners hold themselves back from outsourcing because they have doubts. Can I trust people outside my company? Will they accomplish what I want the way I want to do it? Why pay someone else to do it if I can do it myself?
6 Big Small Business Trends for 2014 and Beyond
Thanks to technology and innovative thinking, the turn of the calendar each year brings some new or evolving trends with it when it comes to the small business landscape. For 2014 and beyond, here are some important small business trends of note.
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