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Show Your Customers That You Care
I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform. No doubt that’s part of the equation but I think it’s more than that.
The Coffee and Wine School of Innovation
Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things.
The State of Customer Loyalty in Small Business
A joint study of approximately 900 small business owners presents an interesting insight into what small businesses are doing in the world of customer loyalty.
5 Signs an Employee Deserves a Promotion
As a manager, one of the hardest jobs you’ll ever have to do is select a person to promote. What if you choose the wrong person? What if you disrupt the positive atmosphere in the workplace?
6 Indispensable IT Professionals for Your Business
An IT (information technology) professional is a necessity this day and age in order for a business to function on a relevant and critical level.
How Your Business Can Benefit from Summer Help
Summer vacation is the next big watershed event for students and many will be looking for summer jobs and internships.
Thinking of Changing Manufacturers? 4 Questions to Ask
The good news? You have the perfect partner to manufacture your product. The bad news? You might need to start looking for your next one nonetheless.
Reward Success and Failure. Punish Only Inaction.
Reward failure? That may be a difficult concept for an executive. And there are limits of course. We wouldn’t reward a failure to follow laws, or protect lives, or deliberate endangerment of the company or its people.
Always Go the Extra Mile
Customers reward companies that are seen to go the extra mile—even if they don’t personally benefit from that effort. In fact, customers are willing to pay more for a product, frequent one store rather than another, and, in general, have a more positive impression of a company or brand that is perceived to put in more effort.
Using Social Media to Recruit
Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.
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