Run and Grow
Let Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them…
Why a Design-Make-Use Convergence Means Better Products and a Healthier Planet
Before the Industrial Revolution, people’s shoes and clothes were made by hand—to their exact size—by local cobblers and tailors. Although that was something the middle class could afford, it was also exclusionary; the poorest people…
Why Small Business Owners Should Consider Disability Insurance
Small business owners are the captains of the ship. They work tirelessly to make sure that their businesses stay afloat. But what happens when the leader of the pack becomes injured or falls ill with…
Retirement Plan Options for Small Businesses
According to the US Small Business Administration, small businesses employ half of all private sector employees in the United States. However, a majority of small businesses do not offer their workers retirement savings benefits. If…
Displacement Principle in Startups and Small Business
It’s really pretty simple. Intuitive. I didn’t learn about it in business school; I learned about it while building and running a real business. I decided to call it the displacement principle. Displacement Principle: In the real…
5 Essential Tips for Developing a New Product
As a small-business owner, one thing you don’t lack for is ideas—they’re the key to your success, and you probably wouldn’t have struck out on your own without a surplus of creativity. Yet aside from…
4 Affordable Hiring Ideas for Bootstrappers
The conundrum of many small business entrepreneurs is knowing how and when to engage new staff. When it comes to startups, human capital is one of your most valuable assets. Running a lean, efficient team…
Business Assets: How to Safeguard Your Livelihood
While other aspects of a business are important, much of a company’s values rests in its assets. If you want your business to survive now and in the future, you need to do what you…
How to Manage Stress in the Workplace
Stress is a part of daily life, and it is quite normal to experience some amount of stress on a daily basis. However, when the level of stress becomes extremely high, it can interfere with…
Marketing Idea: What Does Your Customer Experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton line “we are ladies…
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